Business Students working together

Business Information Systems


Entrepreneurship

Instructor: Deborah Bayles


E-Commerce Entrepreneurship - Part 1

This workshop provides an overview of electronic commerce and its history, business models, implementation options, and revenue generation potentials. Information is presented with a balanced approach among business analysis, marketing, technology, and site considerations.

Upon completion of this course, participants will be able to:

  • Explore real-world business models and compare and contrast revenue potentials for each.
  • Diagram the infrastructure of an e-commerce system and identify its various components.
  • Describe how the Internet issues of security, privacy, usability, and trust can be addressed through processes and products.
  • Diagram the site architecture of an e-commerce site and describe best practices in Usability.

Course Outline

Topic Objectives
E-Commerce Evolution An overview of the evolution of electronic commerce and how it has transformed the way business is conducted today.
E-Commerce Business Models In this module, participants will explore real-world business models and compare and contrast revenue potentials for each.
Security, Privacy and Trust In this module, participants will learn how the crucial issues of security, privacy and trust can be addressed through processes and products.
E-Commerce Site Architecture This module will address the components and architecture of an e-commerce site and best practices in usability.

E-Commerce Entrepreneurship - Part 2

This workshop involves the creation of a fictitious online store, which participants will design, develop, implement and test. Participants will utilize items such as business plans, sitemaps and technical documents. Participants will also gain real-world experience in e-commerce site design, market research, needs analysis and product fulfillment strategies.

Upon completion of this course, participants will be able to:

  • Implement idea generation and perform market research for development of a new online business.
  • Evaluate the most common e-commerce store platforms and transaction infrastructures for processing payments from customers.
  • Demo a prototype online test shop using a template-based site or a simple storefront package site, and address the topics of product sourcing, fulfillment and delivery.

Course Outline

Topic Objectives
Introduction to E-Commerce Entrepreneurship An overview of the e-commerce business landscape, new business idea generation, needs analysis and market research.
Common Online Store Platforms In this module, participants will evaluate the most common e-commerce store platforms and transaction infrastructures for processing payment from customers.
Prototype Online Store Demo a prototype online test shop using a template-based site or a simple storefront package site, and address the topics of product sourcing, fulfillment and delivery.
Field-Tour of Actual E-Commerce Operations The field-tour program will transport workshop participants out of the classroom/laboratory space, and in to the heart of two e-commerce warehouse and fulfillment operations in the Central Coast of California.
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Enrollment Info

Dates Program Fee Apply Online
July 1 - 31 $1,550* Enroll Now
*Transportation, housing and meals not included
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